MARKETING RESEARCH

As a research service provider, we provide data quality and deep understanding of the domestic Indonesian market as based of the powerful insights to develop impactful marketing solution to your business.

 

OUR NETWORK

We have more than 500 field interviewers ready to conduct nationwide surveys in parallel.

Our key cities are: JABODETABEK, Bandung, Surabaya, and Medan

Quantitative Research Services

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BRAND RESEARCH

  • Brand awareness

  • Brand association

  • Brand image

  • Brand loyalty

  • Brand value

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DISTRIBUTION

  • Retailer survey

  • Store observation

  • Carpet research

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PRODUCT

  • Concept test

  • Product test

  • Naming test

  • Packaging test

  • Pricing test

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SATISFACTION

  • Customer satisfaction & loyalty

  • Employee satisfaction

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ADVERTISING

  • Ad pre and post test

  • Ad tracking

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MARKET STRUCTURE

  • Market Segmentation

  • Market Demand

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USAGE & ATTITUDE

  • Usage behaviour

  • Customer Profiling

DATA COLLECTION METHOD

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FACE TO FACE INTERVIEW(PAPI/CAPI)

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CENTRAL LOCATION TEST(PAPI/CAWI)

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TELEPHONE

INTERVIEW

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GANG SURVEY

QuaLItative Research Services

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USAGE & ATTITUDE STUDY

We can get many information from the customers such as awareness of the brand, usage behavior, purchase behavior, customer preference, etc.

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LIFESTYLE or HABITS RESEARCH

We can get information about lifestyle and habit of the customer, such as shopping behavior, travelling preferences, leisure time, etc.

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NEW PRODUCT/

CONCEPT/PACKAGING

We can get the input/ feedback what kind of product/ concept/ packaging is the most preferred by consumers and what things need to be improved by manufacturer.

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ADVERTISING EVALUATION

We can get input/ feedback from the customer about the advertising that will be launch or after launch.

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MYSTERY SHOPPING

Use of trained observers who act as “normal” customers in order to test services according to a pre-determined list of criteria. Mystery shoppers are also referred to as test customers, service-testers, or test buyers.

MARKETING CONSULTANT

We help clients to reach their maximum result by provide recommendation strategies and practical advice related to the client’s situation. The main key element of our successful strategy is the research result, both primary and secondary research.

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GRAND MARKETING STRATEGIC

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BRAND STRATEGY

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INTEGRATED MARKETING COMMUNICATION (IMC)

 

DATA COLLECTION METHOD

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IN-DEPTH INTERVIEW

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DYADS

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TRIADS

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MINI GROUP DISCUSSION

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FOCUS GROUP DISCUSSION

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HOME VISIT

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

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MARKET SIZE & MARKET DEMAND CALCULATION

MARKETING ACTIVITIES

We help our clients to support their marketing activities such as an Event Organizer, Merchandize & Souvenirs, also OOH & DOOH to strengthen their brand. 

We create effective and efficient communication, and deliver the offerings that would add value to the clients.

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MERCHANDISE & SOUVENIERS

We provide various types of merchandise & souvenirs for your company’s promotion with competitive price. We commitment to provide high quality products with best services for our clients.

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OOH & DOOH MEDIA

We have several point in strategic area in big cities. You can use it to promote or communicate your brand.

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EVENT ORGANIZER

We can organize any kind of company event such as seminar, workshop, press conference, gathering, awarding, etc.

 

DIGITAL

MARKETING

We help our clients to achieve their goals by combining digital marketing tools that suitable and implemented with client’s situation, such as Content Marketing, SEO & SEM, Social Media Marketing, Email Marketing, Website & Social Media Analytics.

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CONTENT MARKETING

Your content will represent what you will communicate to your prospects and clients about your brand. Your content should be creative, innovative and highly targeted.

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SEO & SEM

How to increase the quantity and quality of traffic to your website through organic search engine.

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SOCIAL MEDIA MARKETING

How social media can work for your brand, and to improve direct website traffic, brand buzz and search engine rankings.

 
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EMAIL MARKETING

How to add value and convince consumer to proceed to further action through the right incentive.

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WEBSITE & SOCIAL MEDIA ANALYTICS

How to measure and benchmark site performance and to look at key performance indicators that drive your business, such as purchase conversion rate.

 

How to get good ROI in social advertising through strategic planning, quality ad creative and ongoing campaign measurement and optimization.